Managerial mindset effects on international marketing strategy adaptation decisions
Christina Papadopoulou, Aristeidis Theotokis, Magnus Hultman
| Year of publication: |
2023
|
|---|---|
| Authors: | Papadopoulou, Christina ; Theotokis, Aristeidis ; Hultman, Magnus |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 266-280
|
| Subject: | Ambiguity tolerance | B2B decision-making process | Experimental vignette methodology | Fixed mindset | Growth mindset | Implicit theory | International marketing strategy adaptation | Psychic distance | Internationales Marketing | International marketing | Entscheidung | Decision | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454911