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subject:"International marketing"
~person:"Fantapié Altobelli, Claudia"
~person:"Ringeisen, Petra"
~subject:"Brand management"
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International marketing
Brand management
Consumer goods marketing
4
Deutschland
4
Germany
4
Konsumgütermarketing
4
Advertising effects
2
Consumer behaviour
2
Internationales Marketing
2
Konsumentenverhalten
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Markenführung
2
Structural equation model
2
Strukturgleichungsmodell
2
Werbewirkung
2
Austria
1
Brand extension
1
Comparative advertising
1
Coordination
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Deutsches Sprachgebiet
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Erfolgsfaktor
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Experiment
1
Innovation
1
International market entry
1
Internationaler Markteintritt
1
Konsumgüterindustrie
1
Konsumgütermarkt
1
Koordination
1
Magazine publishing
1
Markentransfer
1
Market entry
1
Markteintritt
1
Markteintrittsstrategie
1
Multinationales Unternehmen
1
Produkteinführung
1
Produktinnovation
1
Produktzugabe
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Sales-promotion
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Schweiz
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German
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Fantapié Altobelli, Claudia
Ringeisen, Petra
Ahlert, Dieter
3
Boch, Sonja
3
Gedenk, Karen
3
Meffert, Heribert
3
Neslin, Scott A.
3
Bolz, Joachim
2
Bruhn, Manfred
2
Chimhundu, Ranga
2
Dahm, Markus H.
2
Düerkop, Henrike
2
Gierl, Heribert
2
Huber, Jan-Alexander
2
Huff, Lenard C.
2
Kramer, Robert
2
Kranz, Marcel
2
Poungias, Evangelos Peter
2
Schröder, Hans-Ulrich
2
Volkmer, Stefan
2
Völckner, Franziska
2
Walsh, Gianfranco
2
Wesnitzer, Markus
2
Yang, Ziyou
2
Zatloukal, Grit
2
Andres, Nils
1
Anselstetter, Sabine
1
Bacher, Matthias Richard
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Baetzgen, Andreas
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Baumgarten, Antje
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Baumgarth, Carsten
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Bawa, Anupam
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Berry, Leonard L.
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Borkar, Shilpa
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Burmann, Christoph
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Chen, James
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Dannewald, Till
1
Davis-Sramek, Beth
1
Dollet, Jean Noel
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Donzé, Pierre-Yves
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Helmut-Schmidt-Universität
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Springer Fachmedien Wiesbaden
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
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2
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
3
Die Organisation von internationalen Markteinführungen : eine empirische Analyse am Beispiel der Konsumgüterbranche im deutschsprachigen Raum
Baumgarten, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297806
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