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subject:"International marketing"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Conference paper"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
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Marketing management
62
Marketingmanagement
62
Consumer behaviour
17
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17
Internet marketing
14
Online-Marketing
14
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12
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9
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7
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Aiello, Gaetano
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Baoling, Li
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Ko, Eunju
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Lee, Chang Han
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Phan, Michel Cao Tuan
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Pontiggia, Andrea
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Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
3
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
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2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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3
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
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