//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet"
~person:"Eimeren, Birgit van"
~person:"Pelsmacker, Patrick de"
~person:"Pitt, Leyland F."
~person:"Schenk, Michael"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media usage"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Internet
Online-Marketing
Media usage
11
Mediennutzung
11
Deutschland
6
Germany
6
Internet marketing
4
Advertising
3
Werbung
3
1997-2008
2
Advertising effects
2
Communication media
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Kommunikationsmedien
2
Konsumentenverhalten
2
Werbewirkung
2
Children
1
Digitale Dienste
1
Elderly people
1
Eltern
1
Household
1
Innovation diffusion
1
Innovationsdiffusion
1
Kinder
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Online retailing
1
Online-Handel
1
Parents
1
Privater Haushalt
1
Social Web
1
Social group
1
Social web
1
Soziale Gruppe
1
Synergie
1
Synergy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
5
Book section
4
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Statistik
1
more ...
less ...
Language
All
German
5
English
4
Author
All
Eimeren, Birgit van
Pelsmacker, Patrick de
Pitt, Leyland F.
Schenk, Michael
Wilbur, Kenneth C.
4
Braun, Michael
3
Frees, Beate
3
Hauser, John R.
3
Liberali, Guilherme
3
Urban, Glen L.
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Ewing, Michael
2
Fittkau, Susanne
2
Fogel, Joshua
2
Gerhards, Maria
2
Haber, Tobias E.
2
Hudders, Liselot
2
Kerner, Martin
2
King, Karen Whitehill
2
Laband, Tom
2
Liaukonyte, Jura
2
Liebowitz, Stanley Jason
2
Mevenkamp, Andreas
2
Mishra, Ashok K.
2
Neuner, Michael
2
Rao, H. Raghav
2
Schleuning, Christian
2
Shin, Dong-Hee
2
Silberer, Günter
2
Wetzig, Ralf
2
Wild, Alexander
2
Zentner, Alejandro
2
Aalberts, Robert J.
1
Abbas, J. M.
1
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
Abrams, Zoë
1
Acer, Adam S.
1
Acevedo-Duque, Ángel
1
more ...
less ...
Published in...
All
Media-Perspektiven
3
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The SAGE handbook of marketing ethics
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
3
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
4
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
5
Internetverbreitung : größter Zuwachs bei Silver-Surfern ; Ergebnisse der ARD/ZDF-Onlinestudie 2008
Eimeren, Birgit van
;
Frees, Beate
- In:
Media-Perspektiven
(
2008
)
7
,
pp. 330-344
Persistent link: https://www.econbiz.de/10003737684
Saved in:
6
Bewegtbildnutzung im Internet : Ergebnisse der ARD/ZDF-Onlinestudie 2008
Eimeren, Birgit van
;
Frees, Beate
- In:
Media-Perspektiven
(
2008
)
7
,
pp. 350-355
Persistent link: https://www.econbiz.de/10003737687
Saved in:
7
Internetnutzung zwischen Pragmatismus und YouTube-Euphorie : ARD/ZDF-Online-Studie 2007
Eimeren, Birgit van
;
Frees, Beate
- In:
Media-Perspektiven
(
2007
)
8
,
pp. 362-378
Persistent link: https://www.econbiz.de/10003533074
Saved in:
8
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
9
Die Rezeption der Online-Medien-Angebote erste Trends
Stark, Birgit
;
Schenk, Michael
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 91-108)
.
1999
Persistent link: https://www.econbiz.de/10014550191
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->