Viewer reactions to online political spoof videos and advertisements
Year of publication: |
2012
|
---|---|
Authors: | Bal, Anjali S. ; Campbell, Colin L. ; Pitt, Leyland F. |
Published in: |
Online consumer behavior : theory and research in social media, advertising, and e-tail. - New York [u.a.] : Routledge, ISBN 978-1-84872-969-8. - 2012, p. 185-208
|
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Mediennutzung | Media usage | Werbewirkung | Advertising effects |
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