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subject:"Internet"
~person:"Pelsmacker, Patrick de"
~person:"Pitt, Leyland F."
~person:"Schenk, Michael"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Media usage
7
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7
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3
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2
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Pelsmacker, Patrick de
Pitt, Leyland F.
Schenk, Michael
Wilbur, Kenneth C.
4
Braun, Michael
3
Eimeren, Birgit van
3
Frees, Beate
3
Hauser, John R.
3
Liberali, Guilherme
3
Urban, Glen L.
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Liaukonyte, Jura
2
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1
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
3
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
4
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
5
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
6
Die Rezeption der Online-Medien-Angebote erste Trends
Stark, Birgit
;
Schenk, Michael
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 91-108)
.
1999
Persistent link: https://www.econbiz.de/10014550191
Saved in:
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