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subject:"Internet marketing"
~accessRights:"restricted"
~person:"Dabija, Dan Cristian"
~person:"Kallevig, Annette"
~subject:"Multikanalvertrieb"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Multikanalvertrieb
Online retailing
Multichannel strategy
2
Beziehungsmarketing
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Brand identity
1
Brand image
1
Brand management
1
Consumer behaviour
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Creativity
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Cross-channel
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Distribution channel
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Einzelhandel
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Fashion
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Fashion and luxury brands
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Integrated marketing communication
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Konsumentenverhalten
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Kreativität
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Mode
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Multi-channel
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Omni-channel
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Omnichannel brand management
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Online influencer marketing
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Online-Marketing
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Relationship marketing
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Retail trade
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Retailing
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Social Web
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Strategic management
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Strategisches Management
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Strategy
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Dabija, Dan Cristian
Kallevig, Annette
Mosca, Fabrizio
3
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Çengel, Özgür
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Abrudan, Ioana Nicoleta
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Alexander, Bethan
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
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ECONIS (ZBW)
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Omni-channel retailing strategy and research agenda
Abrudan, Ioana Nicoleta
;
Dabija, Dan Cristian
;
Grant, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 261-280)
.
2020
Persistent link: https://www.econbiz.de/10012250641
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