Omni-channel retailing strategy and research agenda
Year of publication: |
2020
|
---|---|
Authors: | Abrudan, Ioana Nicoleta ; Dabija, Dan Cristian ; Grant, David B. |
Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 261-280
|
Subject: | Cross-channel | Multi-channel | Omni-channel | Retailing | Strategy | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Strategisches Management | Strategic management |
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