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subject:"Internet marketing"
~accessRights:"restricted"
~person:"Thaichon, Park"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Internet marketing
Online retailing
Beziehungsmarketing
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Multichannel strategy
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Multikanalvertrieb
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Relationship marketing
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Patronage intention
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Price promotion
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Pricing strategy
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Thaichon, Park
Gallino, Santiago
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Acquila-Natale, Emiliano
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Akturk, M. Serkan
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Bell, David R.
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Carlson, Jamie
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He, Yi
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Moreno, Antonio
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Moudrý, Dann Vit
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Quach, Sara
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Rahman, Syed Mahmudur
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
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