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subject:"Internet marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand management"
~subject:"Consumer motivation"
~subject:"Internet usage"
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Internet marketing
Brand management
Consumer motivation
Internet usage
Kaufmotiv
4
Consumer behaviour
3
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3
Brand image
2
Einzelhandel
2
Emotion
2
Markenimage
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Retail trade
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consumer motives
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China
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Marktsegmentierung
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Motivation
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New product development
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Online-Marketing
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Product management
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Produktmanagement
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Cavazza, Nicoletta
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Chang, Hyo Jung
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Eckman, Molly
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Gabrielli, Veronica
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Han, Bin
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Sakashita, Mototaka
1
Yan, Ruoh-nan
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Bridging the gap between advertising academia and practice
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing in the fast changing world
2
International marketing review
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ECONIS (ZBW)
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Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
2
The influence of in-store product holders on orientation towards the product and on purchase intention
Gabrielli, Veronica
;
Cavazza, Nicoletta
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10010366989
Saved in:
3
The framing effect of coupon value for new products : an empirical study in China
Zhang, Zhe
;
Han, Bin
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009548096
Saved in:
4
Application of the stimulus-organism-response model to the retail environment : the role of hedonic motivation in impulse buying behavior
Chang, Hyo Jung
;
Eckman, Molly
;
Yan, Ruoh-nan
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009260851
Saved in:
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