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subject:"Internet marketing"
~isPartOf:"Electronic commerce research"
~isPartOf:"Organizations and markets in emerging economies"
~language:"eng"
~subject:"Attitude"
~subject:"Brand image"
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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2
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10009754565
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