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subject:"Internet marketing"
~person:"Akram, Umair"
~person:"Zhang, Ying"
~subject:"Konsumentenverhalten"
~subject:"Purchase decision"
~subject:"United States"
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Internet marketing
Konsumentenverhalten
Purchase decision
United States
Consumer behaviour
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Consumer motivation
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Online-Handel
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Purchasing intention
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Akram, Umair
Zhang, Ying
Paul, Justin
4
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2
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Eastern European economics : EEE
1
International journal of electronic business : IJEB
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Consumer motives toward cross-border e-commerce : means-end chain analysis
Hoque, Md. Rakibul
;
Mou, Jian
;
Zhang, Ying
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10014308832
Saved in:
3
Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying
;
Xu, Jing
;
Jiang, Zixi
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
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