Consumer motives toward cross-border e-commerce : means-end chain analysis
Year of publication: |
2022
|
---|---|
Authors: | Hoque, Md. Rakibul ; Mou, Jian ; Zhang, Ying |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 17.2022, 4, p. 367-385
|
Subject: | consumer motives | cross-border | e-commerce | means-end chain | MEC | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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