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subject:"Internet marketing"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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ECONIS (ZBW)
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81
Status Quo, Trends und Perspektiven im digitalen Dialogmarketing : Online-Expertenbefragung Sommer 2014 ; im Fokus Data Management
Eichsteller, Harald
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010393667
Saved in:
82
Direct to consumer advertising of pharmaceutical drugs : information and persuasion
Bar, Talia
;
Lillard, Dean R.
-
2014
Persistent link: https://www.econbiz.de/10010238422
Saved in:
83
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010356802
Saved in:
84
Principles of direct, database and digital marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
85
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
86
Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Holland, Heinrich
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010404745
Saved in:
87
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010367915
Saved in:
88
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
89
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
90
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
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