Mobile marketing : a contemporary strategic perspective
| Year of publication: |
2014
|
|---|---|
| Authors: | Amirkhanpour, Monaliz ; Vrontis, Demetris ; Thrassou, Alkis |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 3, p. 252-269
|
| Subject: | mobile marketing | direct marketing | digital marketing | mobile advertising | mobile sales promotions | SoLoMo marketing | consumer behaviour | strategic marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Mobile Business | Mobile business | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490512