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subject:"Irland"
subject:"Sweden"
~person:"Grohs, Reinhard"
~subject:"Impact assessment"
~subject:"Netherlands"
~subject:"Schweden"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
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Grohs, Reinhard
Auer, Peter
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
2
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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
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2
Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, Udo
;
Grohs, Reinhard
;
Leisch, Michaela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 251-264)
.
2003
Persistent link: https://www.econbiz.de/10001793606
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