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subject:"KMU"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
105
Value creation
105
Customer value
39
Kundenwert
39
Lieferantenmanagement
39
Supplier relationship management
39
Customer integration
37
Kundenintegration
37
B-to-B-Marketing
34
Business-to-business marketing
34
Value co-creation
31
Relationship marketing
26
Business network
24
Unternehmensnetzwerk
24
Service-Dominant Logic
16
Service-dominant logic
16
Innovation
14
Innovation management
12
Innovationsmanagement
12
Inter-firm cooperation
11
Unternehmenskooperation
11
Bundling strategy
9
Leistungsbündel
9
Marketing management
9
Marketingmanagement
9
Business model
8
Geschäftsmodell
8
Marketing theory
8
Marketingtheorie
8
Sustainability
8
Bibliometrics
7
Bibliometrie
7
Nachhaltigkeit
7
Selling
7
Value proposition
7
Verkauf
7
Brand management
6
Consumer behaviour
6
Coopetition
6
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1
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Article
28
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Article in journal
28
Aufsatz in Zeitschrift
28
Language
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English
28
Author
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Aarikka-Stenroos, Leena
2
Eggert, Andreas
2
Frow, Pennie
2
Payne, Adrian
2
Albert-Cromarias, Anne
1
Arnett, Dennis B.
1
Asselineau, Alexandre
1
Balboni, Bernardo
1
Baumann, Jasmin
1
Bischoff, Pirmin
1
Blanchard, Grégory
1
Brodie, Roderick J.
1
Cadeaux, Jack
1
Chang, Yu
1
Chowdhury, Ilma Nur
1
Coreynen, Wim
1
Davey, Janet
1
Du, Mingfei
1
Fehrer, Julia
1
Fisher, Gregory J.
1
Franklin, Drew
1
Friend, Scott B.
1
Gemser, Gerda
1
Gilbert, Jonathan Ross
1
Gruber, Thorsten
1
Gupta, Shaphali
1
He, Jiaxun
1
Hossain, Mehdi Tanzeeb
1
Huang, Haiyang
1
Jaakkola, Elina
1
Jacob, Frank
1
Jiang, Yanxin
1
Keränen, Joona
1
Khan, Huda
1
Kleinaltenkamp, Michael
1
Kohtamäki, Marko
1
Kuijken, Bram
1
Kumar, Binay
1
Kumar, V.
1
Le Meunier-FitzHugh, Kenneth
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
38
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
15
International journal of hospitality management
12
Marketing theory
10
Journal of service management
9
SpringerLink / Bücher
9
The service industries journal
9
Tourism management : research, policies, practice
8
An SME perspective
7
Service business
7
Technological forecasting & social change : an international journal
7
Journal of business-to-business marketing
6
Journal of creating value
6
The journal of business & industrial marketing
6
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of service research
5
Journal of service theory and practice : JSTP
5
AMS review : official publication of the Academy of Marketing Science
4
European journal of marketing
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Services marketing quarterly
4
Business horizons
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of value chain management : IJVCM
3
Journal of business ethics : JOBE
3
Journal of hospitality and tourism insights
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of small business and entrepreneurship : JSBE
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
The TQM journal : the international review of organizational improvement
3
The international journal of logistics management
3
The international review of retail, distribution and consumer research
3
The journal of brand management : an international journal
3
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ECONIS (ZBW)
28
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1
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
Value creation, appropriation and destruction in coopetitive relationships among micro-firms
Albert-Cromarias, Anne
;
Asselineau, Alexandre
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 366-375
Persistent link: https://www.econbiz.de/10013326863
Saved in:
6
Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers
Hossain, Mehdi Tanzeeb
;
Gilbert, Jonathan Ross
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
9
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
10
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
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