Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Roderick J. Brodie, Helge Löbler, Julia A. Fehrer
| Year of publication: |
2019
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|---|---|
| Authors: | Brodie, Roderick J. ; Löbler, Helge ; Fehrer, Julia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 79.2019, p. 3-12
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| Subject: | Betriebliche Wertschöpfung | Value creation | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012064149