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subject:"KMU"
~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
8
Value creation
8
Service-Dominant Logic
5
Service-dominant logic
5
Customer value
4
Kundenwert
4
Customer integration
3
Kundenintegration
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Relationship marketing
3
Ecosystems
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Institutions
2
Lieferantenmanagement
2
Resource-based view
2
Ressourcenorientierter Ansatz
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Supplier relationship management
2
Value
2
Value co-creation
2
B-to-B-Marketing
1
Business intelligence
1
Business model
1
Business models
1
Business-to-business marketing
1
Capability approach
1
Capability-Ansatz
1
Co-production
1
Cocreation
1
Competitive advantage
1
Complex services
1
Customer Non-Receptivity
1
Customer satisfaction
1
Customer-Supplier Relationships
1
Dialogic engagement
1
Dialogue
1
Dienstleistungsqualität
1
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Chatterjee, Sharmila C.
1
DeLeon, Anthony J.
1
Friend, Scott B.
1
Keeling, Debbie Isobel
1
Keeling, Kathleen
1
Laing, Angus
1
Malshe, Avinash
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Ruyter, Ko de
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Journal of the Academy of Marketing Science
Journal of business research : JBR
36
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
14
International journal of hospitality management
12
Marketing theory
10
Journal of service management
9
SpringerLink / Bücher
9
The service industries journal
9
Tourism management : research, policies, practice
8
An SME perspective
7
Service business
7
Technological forecasting & social change : an international journal
7
Journal of business-to-business marketing
6
The journal of business & industrial marketing
6
International journal of contemporary hospitality management
5
Journal of service theory and practice : JSTP
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of service research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Business horizons
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of value chain management : IJVCM
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Services marketing quarterly
3
Springer eBook Collection
3
The TQM journal : the international review of organizational improvement
3
The international journal of logistics management
3
The international review of retail, distribution and consumer research
3
The journal of brand management : an international journal
3
Business strategy and the environment
2
California management review
2
European journal of international management : EJIM
2
European journal of marketing
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ECONIS (ZBW)
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1
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
2
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
3
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
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