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subject:"KMU"
~accessRights:"restricted"
~person:"Berenguer Contrí, Gloria"
~person:"Eggert, Andreas"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
9
Value creation
9
Customer value
7
Kundenwert
7
Relationship marketing
5
Customer integration
3
Kundenintegration
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand image
2
Brand management
2
Business-to-business marketing
2
Customer satisfaction
2
Dienstleistungsqualität
2
Ethiopia
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Service quality
2
Service-Dominant Logic
2
Service-dominant logic
2
Value co-creation
2
Value in use
2
Value proposition
2
Äthiopien
2
Brand equity
1
Co-creative encounters
1
Consumer behaviour
1
Customer participation
1
Customer perception
1
Hospital
1
Hotel industry
1
Hotellerie
1
Hotels
1
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English
5
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Berenguer Contrí, Gloria
Eggert, Andreas
Busser, James A.
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Thaichon, Park
5
Gallarza, Martina G.
4
Hajli, Nick
4
Nummela, Niina
4
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Brodie, Roderick J.
3
Del Chiappa, Giacomo
3
Larimo, Jorma
3
Luu Trong Tuan
3
Marinova, Svetla Trifonova
3
McColl-Kennedy, Janet R.
3
Nadeem, Waqar
3
Perdue, Richard R.
3
Pham Ngoc Thuy
3
Shamim, Amjad
3
Shin, Hakseung
3
Sorensen, Anne
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Albinsson, Pia A.
2
Anderson, James C.
2
Arteaga-Moreno, Francisco
2
Behnam, Mohsen
2
Bhatti, Waheed Akbar
2
Boadi, Evans Asante
2
Bruhn, Manfred
2
Canello, Jacopo
2
Carlson, Jamie
2
Chaker, Nawar N.
2
Colurcio, Maria
2
Corsaro, Daniela
2
Cossío-Silva, Francisco-José
2
Cova, Bernard
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Inter-Organizational Relationships
1
Journal of hospitality marketing & management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
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