The impact of value co-creation on hotel brand equity and customer satisfaction
Year of publication: |
2019
|
---|---|
Authors: | González-Mansilla, Óscar ; Berenguer Contrí, Gloria ; Serra-Cantallops, Antoni |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 75.2019, p. 51-65
|
Subject: | Value co-creation | Brand equity | Hotels | Customer perception | Customer participation | Perceived value | Customer satisfaction | Äthiopien | Ethiopia | Kundenzufriedenheit | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Kundenwert | Customer value | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour |
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