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subject:"KMU"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
4,420
Value creation
4,420
Globalisierung
753
Globalization
751
Customer integration
592
Kundenintegration
592
Lieferkette
520
Supply chain
520
Innovation
515
Welt
475
World
474
Wertschöpfung
452
Relationship marketing
409
Value added
401
Innovationsmanagement
376
Innovation management
371
Kundenwert
319
Customer value
318
Business network
317
Unternehmensnetzwerk
317
Geschäftsmodell
307
Business model
303
Value co-creation
287
International division of labour
282
Internationale Arbeitsteilung
282
Global value chains
279
Lieferantenmanagement
270
Supplier relationship management
270
Multinationales Unternehmen
263
Transnational corporation
261
Corporate Social Responsibility
252
Corporate social responsibility
252
global value chains
235
China
231
Strategisches Management
218
Strategic management
209
Service-Dominant Logic
198
Service-dominant logic
198
value creation
197
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263
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502
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39
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470
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470
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34
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34
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7
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5
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5
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4
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4
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3
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2
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2
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2
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1
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1
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1
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1
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1
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English
528
German
13
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Busser, James A.
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Thaichon, Park
5
Gallarza, Martina G.
4
Hajli, Nick
4
Nummela, Niina
4
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Brodie, Roderick J.
3
Del Chiappa, Giacomo
3
Eggert, Andreas
3
Larimo, Jorma
3
Luu Trong Tuan
3
Marinova, Svetla Trifonova
3
McColl-Kennedy, Janet R.
3
Nadeem, Waqar
3
Perdue, Richard R.
3
Pham Ngoc Thuy
3
Shamim, Amjad
3
Shin, Hakseung
3
Sorensen, Anne
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Albinsson, Pia A.
2
Anderson, James C.
2
Arteaga-Moreno, Francisco
2
Behnam, Mohsen
2
Berenguer Contrí, Gloria
2
Bhatti, Waheed Akbar
2
Boadi, Evans Asante
2
Bruhn, Manfred
2
Canello, Jacopo
2
Carlson, Jamie
2
Chaker, Nawar N.
2
Colurcio, Maria
2
Corsaro, Daniela
2
Cossío-Silva, Francisco-José
2
Cova, Bernard
2
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OECD
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1
Organisation for Economic Co-operation and Development
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Springer-Verlag GmbH
1
The World Bank
1
World Bank Group
1
Wuppertal Institut für Klima, Umwelt, Energie
1
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Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
15
International journal of hospitality management
12
Marketing theory
10
Journal of service management
9
SpringerLink / Bücher
9
The service industries journal
9
Tourism management : research, policies, practice
8
An SME perspective
7
Service business
7
Technological forecasting & social change : an international journal
7
Journal of business-to-business marketing
6
Journal of creating value
6
The journal of business & industrial marketing
6
International journal of contemporary hospitality management
5
Journal of service research
5
Journal of service theory and practice : JSTP
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Services marketing quarterly
4
Business horizons
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of value chain management : IJVCM
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
The TQM journal : the international review of organizational improvement
3
The international journal of logistics management
3
The international review of retail, distribution and consumer research
3
The journal of brand management : an international journal
3
Business strategy and the environment
2
California management review
2
European journal of international management : EJIM
2
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ECONIS (ZBW)
541
Showing
51
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60
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541
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51
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
52
Government support versus international knowledge : investigating innovations from emerging-market small and medium enterprises
Nguyen, Tam
;
Verreynne, Martie-Louise
;
Steen, John
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468642
Saved in:
53
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
54
From TQM to perceived value : an industrial outlook case study
Sleilati, Esther Bassil
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014313438
Saved in:
55
Social media marketing and brand authenticity : the role of value co-creation
Hasan, Shermeen
;
Qayyum, Abdul
;
Zia, Mubashar Hassan
- In:
Management research review
46
(
2023
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10014315133
Saved in:
56
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
57
Sustainable innovation initiatives by small and medium enterprises : a systematic literature review
Dasgupta, Meeta
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
4
,
pp. 550-573
Persistent link: https://www.econbiz.de/10014319900
Saved in:
58
Returns on digitisation in SMEs : a systematic literature review
Pfister, Paul
;
Lehmann, Claudia
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
4
,
pp. 574-598
Persistent link: https://www.econbiz.de/10014319901
Saved in:
59
Upgrading options for small cocoa producers in Guatemala
Alvarez, Pablo
- In:
Global Value Chains in Latin America : Experiences of …
,
(pp. 187-214)
.
2023
Persistent link: https://www.econbiz.de/10014320445
Saved in:
60
Active listening to customers : eco-innovation through value co-creation in the textile industry
Martínez-Martínez, Aurora
;
Cegarra Navarro, Juan Gabriel
- In:
Journal of knowledge management
27
(
2023
)
7
,
pp. 1810-1829
Persistent link: https://www.econbiz.de/10014321263
Saved in:
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