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subject:"KMU"
~source:"econis"
~subject:"Brand management"
~subject:"Cooperative bank"
~subject:"EU-Staaten"
~subject:"Estimation"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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A cross-cultural perspective on the role of branding in financial services
Abou Aish, Ehab M.
;
Ennew, Christine T.
;
McKechnie, Sally A.
-
2009
Persistent link: https://www.econbiz.de/10003785628
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