A cross-cultural perspective on the role of branding in financial services
Ehab M. Abou Aish, Christine T. Ennew and Sally A. McKechnie
| Year of publication: |
2009
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|---|---|
| Authors: | Abou Aish, Ehab M. ; Ennew, Christine T. ; McKechnie, Sally A. |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 440-459
|
| Subject: | Firmenkundengeschäft | Corporate banking | KMU | SME | Markenführung | Brand management | Großbritannien | United Kingdom | Ägypten | Egypt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785628