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subject:"Kinder"
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbung"
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Werbung
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Consumer behaviour
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Einkaufszentrum
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Market segmentation
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Marktsegmentierung
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Cluster analysis
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Bharadwaj, Apoorva
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Cassia, Fabio
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Mehta, Ritu
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Nicolini, Valentina
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Thaichon, Park
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Asia-Pacific journal of business administration
Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
49
Journal of advertising : official publication of the American Academy of Advertising
25
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising research
13
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Health marketing quarterly
4
International journal of retail & distribution management
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Application of gaming in new media marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing management : MM
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Operations research
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Psychology & marketing
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Review of industrial organization : RIO
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The journal of consumer marketing
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Tourism management perspectives : TMP
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Anthropology and business
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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CESifo working papers
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Central European business review : CEBR
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De Gruyter studies in tourism
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Discussion paper / Tinbergen Institute
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ERIM Report Series Reference
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
International journal of market research
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
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ECONIS (ZBW)
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1
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
2
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
3
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
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