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subject:"Kommunikationsmedien"
~person:"Berg, Scott"
~person:"Koslow, Scott"
~person:"Sjurts, Insa"
~subject:"Advertising effects"
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Kommunikationsmedien
Advertising effects
Advertising media
5
Werbeträger
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Communication media
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Advertising
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Deutschland
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Dienstleistungsqualität
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Efficient market hypothesis
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Berg, Scott
Koslow, Scott
Sjurts, Insa
Esch, Franz-Rudolf
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Meyer, Frederik
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International journal of advertising : the review of marketing communications
1
Kellogg on advertising & media : the Kellogg School of Management
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Medien, Medien, Medien : Diskussionsbeiträge
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Problemfelder der Medienökonomie : [Lehrbuch]
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ECONIS (ZBW)
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
2
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
3
Der Markt wird's schon richten? : Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa
-
2004
Persistent link: https://www.econbiz.de/10002151598
Saved in:
4
Der Markt wird's schon richten!? Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa
-
2002
Persistent link: https://www.econbiz.de/10001682181
Saved in:
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