Message and media : the future of advertising research and practice in a digital environment
Year of publication: |
2022
|
---|---|
Authors: | Koslow, Scott ; Stewart, David W. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 5, p. 827-849
|
Subject: | Advertising media | advertising message | creativity | directed search | goal | history of media | media complementarity | Werbung | Advertising | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Mediensektor | Media industries | Werbewirkung | Advertising effects | Kommunikationsmedien | Communication media | Mediennutzung | Media usage | Werbeträger | Kreativität | Creativity |
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