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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Herzog, Martin"
~person:"Zheng, Jiahao"
~subject:"Musik"
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Search: subject_exact:"Werbemusik"
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Konsumentenverhalten
Musik
Advertising music
2
Brand image
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Markenimage
2
Music
2
Werbemusik
2
Advertising
1
Advertising effects
1
Brand
1
Emotion
1
Markenartikel
1
Music Branding Expert Terminology (MBET)
1
Music branding
1
Music industry
1
Musikwirtschaft
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
brand experience
1
brand identity
1
brand personality
1
brand value
1
consistency
1
music emotional feature
1
musical congruity
1
musical meaning
1
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Herzog, Martin
Zheng, Jiahao
Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Baker, David John
1
Beukeboom, Camiel J.
1
Bui, M̃y
1
Calvert, Gemma Anne
1
Cho, Yoon-Na
1
Choi, Beomjoon
1
Egermann, Hauke
1
Hackathorn, Jana
1
Hang, Haiming
1
Haws, Kelly L.
1
Hong, You Jeong
1
Hou, Jianrong
1
Kemp, Elyria
1
Kintzer, Alex
1
Koh, Hyeseung Elizabeth
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Melzner, Johann
1
Monin Techawachirakul
1
Motoki, Kosuke
1
Müllensiefen, Daniel Th.
1
Norris, J. Ian
1
Pathak, Abhishek
1
Pilgrim, Leanne
1
Raghubir, Priya
1
Salzmann, Ralph
1
Schoenrock, Andreas
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Silas, Sebastian
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Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
2
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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