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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Mahmoud, Mahmoud Abdulai"
~person:"Singh, Balgopal"
~subject:"Logistic regression"
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Konsumentenverhalten
Logistic regression
Consumer behaviour
4
Electronic money
4
Elektronisches Geld
4
Brand image
2
Brand management
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
2
Beziehungsmarketing
1
Brand revitalization
1
Dienstleistungsqualität
1
Electronic Banking
1
Electronic banking
1
Ghana
1
Image
1
Innovation adoption
1
Innovationsakzeptanz
1
Masstige
1
Measurement
1
Messung
1
Mobile Business
1
Mobile banking
1
Mobile business
1
Mobile money
1
Mobile payment system
1
Mobile phone
1
Mobiltelefon
1
Neural networks
1
Neuronale Netze
1
Preismanagement
1
Price
1
Pricing strategy
1
Product quality
1
Produktqualität
1
Relationship marketing
1
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English
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Mahmoud, Mahmoud Abdulai
Singh, Balgopal
Liébana-Cabanillas, Francisco
9
Krivosheya, Egor
4
Singh, Nidhi
4
Dwivedi, Yogesh Kumar
3
Ginner, Michael
3
Japutra, Arnold
3
Kalinić, Zoran
3
Manrai, Rishi
3
Sánchez-Fernández, Juan
3
Ahn, Jiseon
2
Albastaki, Yousif
2
Bailey, Ainsworth Anthony
2
Ben Mimoun, Mohammed Slim
2
Dash, Ganesh
2
Giovanis, Apostolos
2
Gong, Xiang
2
Gupta, Kriti Priya
2
Han, Heesup
2
Kesharwani, Ankit
2
Marinkovic, Veljko
2
Molinillo, Sebastián
2
Narteh, Bedman
2
Pentina, Iryna
2
Ramos de Luna, Iviane
2
Rana, Nripendra P.
2
Sakka, Georgia
2
Shaizatulaqma Kamalul Ariffin
2
Shaw, Bijeta
2
Sinha, Neena
2
Wang, Le
2
Yadav, Rambalak
2
Yan, Jie
2
Aashish, Kumar
1
Abdul-Hamid, Ibn Kailan
1
Abed, Salma S.
1
Ahangar, Mohammad S.
1
Al-Badi, Ali H.
1
Al-Emran, Mostafa
1
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Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
Journal of African business
1
The service industries journal
1
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ECONIS (ZBW)
4
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
3
Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?
Yeboah-Asiamah, Eric
;
Narteh, Bedman
;
Mahmoud, Mahmoud …
- In:
Journal of African business
19
(
2018
)
2
,
pp. 174-194
Persistent link: https://www.econbiz.de/10011930384
Saved in:
4
Customer behavioural intentions towards mobile money services adoption in Ghana
Narteh, Bedman
;
Mahmoud, Mahmoud Abdulai
;
Amoh, Simon
- In:
The service industries journal
37
(
2017
)
7/8
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011760429
Saved in:
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