Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?
Eric Yeboah-Asiamah, Bedman Narteh and Mahmoud Abdulai Mahmoud
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Yeboah-Asiamah, Eric ; Narteh, Bedman ; Mahmoud, Mahmoud Abdulai |
| Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 19.2018, 2, p. 174-194
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| Subject: | Mobile money | continuance intention | satisfaction | trust | active usage | churn | mobile telecommunication | third-party mediator | Mobilkommunikation | Mobile communications | Elektronisches Geld | Electronic money | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2018.1440462 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930384