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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
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Konsumentenverhalten
Internet marketing
8
Online-Marketing
8
Social Web
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Social web
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Consumer behaviour
5
Mobile marketing
3
social media
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2
Mobile Marketing
2
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digital marketing
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mobile marketing
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2007-2010
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Stephen, Andrew T.
Urban, Glen L.
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
9
Ko, Eunju
9
Rita, Paulo
9
Akram, Umair
8
Wu, Luorong
8
Hollebeek, Linda D.
7
Kannan, P. K.
7
Law, Chun Hung Roberts
7
Pauwels, Koen
7
Rahman, Zillur
7
Sreejesh, S.
7
Abbasi, Amir Zaib
6
Liébana-Cabanillas, Francisco
6
Martinez, Luis F.
6
Mattila, Anna S.
6
Okumus, Fevzi
6
Phua, Joe
6
Quach, Sara
6
Rather, Raouf Ahmad
6
Vashisht, Devika
6
Arora, Taanika
5
Bellman, Steven
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Chen, Huan
5
Choi, Jeonghye
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Ding Hooi Ting
5
Grewal, Dhruv
5
Harrigan, Paul
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Hatzithomas, Leonidas
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Hudders, Liselot
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Islam, Tahir
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Khan, Imran
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Kian Yeik Koay
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Kim, Hye-yŏng
5
Kumar, Vikas
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Liang, Sai
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Liu, Qing
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Loureiro, Sandra Maria Correia
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Journal of marketing
2
Journal of marketing research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
3
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
4
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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