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subject:"Konsumentenverhalten"
~isPartOf:"Agricultural and resource economics review : ARER"
~isPartOf:"Journal of consumer behaviour"
~person:"Wang, Ruitong"
~subject:"Body weight"
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Konsumentenverhalten
Body weight
Advertising
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Advertising effects
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Consumer behaviour
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Eating habit
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Ernährungsverhalten
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Functional food
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Funktionelle Lebensmittel
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Online-Marketing
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Zahlungsbereitschaftsanalyse
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advertising content
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anti-obesity advertising
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experimental economics
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healthy eating advertising
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Wang, Ruitong
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Cai, Xiaowei
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Agricultural and resource economics review : ARER
Journal of consumer behaviour
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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
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