Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Year of publication: |
2018
|
---|---|
Authors: | Wang, Ruitong ; Liaukonyte, Jura ; Kaiser, Harry M. |
Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 47.2018, 1, p. 1-31
|
Subject: | advertising content | anti-obesity advertising | experimental economics | healthy eating advertising | Werbung | Advertising | Ernährungsverhalten | Eating habit | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Gesundheit | Health | Zahlungsbereitschaftsanalyse | Willingness to pay | Körpergewicht | Body weight | Gesundheitsrisiko | Health risk |
-
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid, (2022)
-
Lwin, May O., (2020)
-
Castonguay, Jessica, (2022)
- More ...
-
Under-contribution to generic advertising due to self-interested inequity aversion
Liaukonyte, Jura, (2015)
-
Noisy information signals and endogenous preferences for labeled attributes
Liaukonyte, Jura, (2015)
-
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura, (2012)
- More ...