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subject:"Konsumentenverhalten"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising"
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Konsumentenverhalten
Advertising
Internet marketing
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Reijmersdal, Eva A. van
Hoffman, Donna L.
4
Novak, Thomas P.
4
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3
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3
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
2
Designing and communicating experience
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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Journal of marketing communications
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van
;
Voorveld, Hilda A. M.
;
Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
Saved in:
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