Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Eva A. van Reijmersdal & Esther Rozendaal & Liselot Hudders & Ini Vanwesenbeeck & Veroline Cauberghe & Zeph M.C. van Berlo
| Year of publication: |
2020
|
|---|---|
| Authors: | Reijmersdal, Eva A. van ; Rozendaal, Esther ; Hudders, Liselot ; Vanwesenbeeck, Ini ; Cauberghe, Veroline ; Berlo, Zeph M. C. van |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 49.2020, p. 94-106
|
| Subject: | Disclosure | Sponsored content | Brand placement | Native advertising | Vlogs | Early adolescents | Children | Eye tracking | Kinder | Jugendliche | Youth | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Product Placement | Product placement | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288926