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subject:"Konsumentenverhalten"
~isPartOf:"Cutting edge international research"
~subject:"Germany"
~subject:"Werbewirkung"
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Konsumentenverhalten
Germany
Werbewirkung
Advertising effects
2
Product Placement
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Product placement
2
Advertising
1
Brand
1
Film
1
Markenartikel
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Netherlands
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Pelsmacker, Patrick de
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Purnawirawan, Nathalia
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Reijmersdal, Eva A. van
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Wouters, Marijke
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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
26
Journal of promotion management : JPM
23
Journal of advertising : official publication of the American Academy of Advertising
18
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Journal of consumer behaviour : an international research review
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Research
3
The marketing review
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
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Journal of international consumer marketing
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ECONIS (ZBW)
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Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
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2
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
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