What are the effects of a combination of advertising and brand placement?
Year of publication: |
2010
|
---|---|
Authors: | Reijmersdal, Eva A. van |
Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 363-376
|
Subject: | Werbung | Advertising | Product Placement | Product placement | Werbewirkung | Advertising effects | Niederlande | Netherlands |
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