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subject:"Konsumentenverhalten"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
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Konsumentenverhalten
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Instagram
3
Relationship marketing
3
Consumer behaviour
2
Social network
2
Soziales Netzwerk
2
Viral marketing
2
Virales Marketing
2
social media
2
Brand
1
Brand image
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
E-commerce
1
Electronic Commerce
1
Facebook
1
Fashion
1
Fashion brands
1
Markenartikel
1
Markenimage
1
Markentreue
1
Mode
1
Web analytics
1
Webanalyse
1
Website
1
appreciative listening
1
celebrity endorsement
1
consumer-brand relationship
1
electronic word-of-mouth
1
netnography
1
online communication
1
online consumer brand engagement
1
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Article
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Article in journal
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Aufsatz in Zeitschrift
2
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English
2
Author
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Stephen, Andrew T.
Urban, Glen L.
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arora, Nilesh
1
Azevedo, António
1
Backes, Kayla
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Boutsouki, Christina
1
Burroughs, Benjamin
1
Chakraborty, Uttam
1
Chan, Kara
1
Chen, Chun-Hsien
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Costa, Ana Sofia
1
Dalakas, Vassilis
1
Dam, Linda
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
Elsharnouby, Tamer H.
1
Fan, Fei
1
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Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
2
Journal of marketing research
2
E-business : state of the art of ICT based challenges and solutions
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MIT sloan management review
1
Management decision : MD
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Saïd Business School WP 2015-19
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
2
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1
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
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