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subject:"Konsumentenverhalten"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
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Konsumentenverhalten
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bayesian methods
1
Consumer behaviour
1
Dynamic programming
1
Dynamische Optimierung
1
E-commerce
1
Electronic Commerce
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Internet marketing
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Online-Marketing
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Switching behaviour
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Website
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Wechselverhalten
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automated marketing
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clickstream analysis
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dynamic programming
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optimization
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switching costs
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website design
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website morphing
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Stephen, Andrew T.
Urban, Glen L.
Ghose, Anindya
3
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Li, Beibei
2
Agarwal, Ritu
1
Athey, Susan
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Aydin, Goker
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Babar, Yash
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Bapna, Ravi
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Englmaier, Florian
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Fang, Limin
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Gu, Chris
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Gu, Zhuojun
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Han, Sang Pil
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Hu, Shanshan
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Joo, Mingyu
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Karaman, Hülya
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Kim, Youngsoo
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Krishnan, Ramayya
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Krämer, Jan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
2
Journal of marketing research
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
MIT sloan management review
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Saïd Business School WP 2015-19
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ECONIS (ZBW)
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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