Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Year of publication: |
2014
|
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Authors: | Hauser, John R. ; Liberali, Guilherme ; Urban, Glen L. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1594-1616
|
Subject: | automated marketing | Bayesian methods | clickstream analysis | dynamic programming | Internet marketing | optimization | switching costs | website design | website morphing | Online-Marketing | Website | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Agentenbasierte Modellierung | Agent-based modeling | Dynamische Optimierung | Dynamic programming |
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