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subject:"Konsumentenverhalten"
~isPartOf:"Sport management review"
~person:"Biscaia, Rui"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Arbeitsgruppe
1
Brand equity
1
Brand image
1
Brand management
1
Club theory
1
Clubtheorie
1
Consumer behaviour
1
Fan club membership
1
Football
1
Fußball
1
Markenführung
1
Markenimage
1
Professional sport teams
1
Professional sports
1
Profisport
1
Sport organization
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Sportmarketing
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Sportorganisation
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Sports marketing
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Biscaia, Rui
Heere, Bob
4
McDonald, Heath
3
Doyle, Jason P.
2
Drayer, Joris
2
Filo, Kevin
2
Funk, Daniel C.
2
Hoeber, Larena
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Jang, Wonseok
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Ko, Yong Jae
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Sport management review
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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