Investigating the role of fan club membership on perceptions of team brand equity in football
Rui Biscaia, Stephen Ross, Masayuki Yoshida, Abel Correia, António Rosado, João Marôco
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Biscaia, Rui ; Ross, Stephen ; Yoshida, Masayuki ; Correia, Abel ; Rosado, António ; Marôco, João |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 157-170
|
| Subject: | Football | Professional sport teams | Fan club membership | Brand equity | Fußball | Profisport | Professional sports | Sportorganisation | Sport organization | Markenimage | Brand image | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Clubtheorie | Club theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475580