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subject:"Konsumentenverhalten"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Ahn, Taesoo"
~person:"Huettermann, Marcel"
~source:"econis"
~subject:"Profisport"
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Konsumentenverhalten
Profisport
Consumer behaviour
2
Professional sports
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Athletes
1
Brand image
1
Brand management
1
Football
1
Fußball
1
Markenführung
1
Markenimage
1
Perception
1
Sales promotion
1
Sport
1
Sportler
1
Sports
1
Verkaufsförderung
1
Wahrnehmung
1
brand associations
1
consumption
1
fan engagement
1
fan identification
1
fan perceptions
1
fantasy sport
1
judgment bias
1
merchandise
1
player performance
1
purchase intentions
1
sports teams
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Ahn, Taesoo
Huettermann, Marcel
Naraine, Michael L.
4
Bernthal, Matthew J.
3
Delia, Elizabeth B.
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Collins, Dorothy R.
2
Greenwell, Chris
2
Hwang, Hansol
2
Katz, Matthew
2
Reifurth, Katherine R. N.
2
Wann, Daniel L.
2
Wear, Henry
2
Agyemang, Kwame J. A.
1
Aiken, K. Damon
1
Andrew, Damon P. S.
1
Armstrong, Cole G.
1
Bakhsh, Jordan
1
Bakhsh, Jordan T.
1
Braunstein-Minkove, Jessica R.
1
Byon, Kevin K.
1
Campbell, Richard M. <Jr.>
1
Chan-Olmsted, Sylvia M.
1
Chen, Chen-Yueh
1
Cobbs, Joe
1
DeSchriver, Timothy D.
1
Drayer, Joris
1
Ferreira, Mauricio
1
Fink, Janet
1
Gordon, Brian S.
1
Greenhalgh, Greg
1
Heere, Bob
1
Houghton, David M.
1
Jang, Wonseok
1
Jones, Charles W.
1
Kent, Aubrey
1
Kunkel, Thilo
1
Kwak, Dae Hee
1
Kwon, Youngbum
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
2
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin
;
Spalding, Ryan
;
Ahn, Taesoo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
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