Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Year of publication: |
2020
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Authors: | Larkin, Benjamin ; Spalding, Ryan ; Ahn, Taesoo |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 189-203
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Subject: | fantasy sport | fan identification | fan perceptions | judgment bias | brand associations | player performance | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Profisport | Professional sports | Sportmarketing | Sports marketing | Markenführung | Brand management | Wahrnehmung | Perception | Sportler | Athletes | Fußball | Football | Sport | Sports | Sportorganisation | Sport organization |
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