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subject:"Konsumentenverhalten"
~language:"eng"
~person:"Choi, Sungchul"
~person:"Park, Do-hyung"
~person:"Park, Se-bum"
~subject:"Personalization"
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Konsumentenverhalten
Personalization
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Consumer behaviour
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Choi, Sungchul
Park, Do-hyung
Park, Se-bum
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The effect of low- versus high-variance in product reviews on product evaluation
Park, Se-bum
;
Park, Do-hyung
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 543-554
Persistent link: https://www.econbiz.de/10009778567
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2
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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