The effect of low- versus high-variance in product reviews on product evaluation
Year of publication: |
2013
|
---|---|
Authors: | Park, Se-bum ; Park, Do-hyung |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 7, p. 543-554
|
Subject: | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Audioprodukt | Home audio product | Experiment |
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