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subject:"Konsumentenverhalten"
~person:"Ai, Chi-Han"
~person:"Jahn, Steffen"
~person:"Knobloch, Uli"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
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Event-Marketing
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Ai, Chi-Han
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Customer Experience : Forum Dienstleistungsmanagement
1
Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
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Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
2
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
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