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subject:"Konsumentenverhalten"
~person:"Aitken, Rob"
~person:"Drengner, Jan"
~person:"Knobloch, Uli"
~subject:"Tourism"
~subject:"emotions"
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Konsumentenverhalten
Tourism
emotions
Event marketing
27
Event-Marketing
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Deutschland
12
Germany
12
Advertising effects
6
Emotion
6
Estimation
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Schätzung
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Theorie
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Theory
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Consumer behaviour
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Corporate reputation
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Sports
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Unternehmen
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Event
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Großveranstaltung
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Veranstaltung
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Customer satisfaction
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Learning psychology
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Lernpsychologie
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Markenführung
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Aitken, Rob
Drengner, Jan
Knobloch, Uli
Schmitt, Bernd
6
Taheri, Babak
6
Fairley, Sheranne
5
Page, Stephen J.
5
Bauer, Hans H.
4
Cai, Liping A.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Steinecke, Albrecht
4
Brakus, J. Joško
3
Carlson, Jamie
3
Connell, Joanne
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Kim, Jong-hyeong
3
Kirchgeorg, Manfred
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Krishen, Anjala S.
3
Opaschowski, Horst W.
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Wong, IpKin Anthony
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Zarantonello, Lia
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Ai, Chi-Han
2
Altschwager, Teagan
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Benkenstein, Martin
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Bourgeon-Renault, Dominique
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Conduit, Jodie
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Goodman, Steve
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Gori, Keith
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Heinrich, Daniel
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Hörtnagl-Pozzo, Tanja
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King, Brian
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Klaus, Philipp
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Customer Experience : Forum Dienstleistungsmanagement
1
Journal of advertising research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Stand und Perspektiven der Eventforschung
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
5
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1
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
2
(Mis)understanding the nature of tourist experiences
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
5
,
pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
Saved in:
3
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
4
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
Saved in:
5
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
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