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subject:"Konsumentenverhalten"
~person:"Knobloch, Uli"
~person:"Zarantonello, Lia"
~subject:"Tourismusmarketing"
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Konsumentenverhalten
Tourismusmarketing
Event marketing
6
Event-Marketing
6
Consumer behaviour
5
Brand equity
2
Brand management
2
Emotion
2
Holiday behaviour
2
Markenführung
2
Markenwert
2
Tourism
2
Tourismus
2
Urlaubsverhalten
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Advertising effects
1
Behavioral economics
1
Consumer experience
1
Criticism
1
Economic psychology
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Emotions
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Experience definitions
1
Experiential marketing
1
Experiential psychology
1
Experientialism
1
Experiment
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France
1
Frankreich
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Kritik
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Lebensqualität
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Materialism
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Memorable experiences
1
Psychologie
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Psychology
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Quality of life
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Tourism experience
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Tourism marketing
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Verhaltensökonomik
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Werbewirkung
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Wirtschaftspsychologie
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emotions
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Knobloch, Uli
Zarantonello, Lia
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Gursoy, Dogan
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Steinecke, Albrecht
4
Brakus, J. Joško
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Drengner, Jan
3
Ermer, Beatrice
3
Fairley, Sheranne
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Scott, Noel
3
Sotiriadis, Marios
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Breyer-Mayländer, Thomas
2
Bruhn, Manfred
2
Cai, Liping A.
2
Carneiro, Maria João
2
Connell, Joanne
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Hassan, Azizul
2
Heinrich, Daniel
2
Kastenholz, Elisabeth
2
Kim, Jong-hyeong
2
Klaus, Philipp
2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Review of marketing research
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
5
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1
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
2
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
3
(Mis)understanding the nature of tourist experiences
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
5
,
pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
Saved in:
4
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
5
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
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