Consumer experience and experiential marketing : a critical review
Year of publication: |
2013
|
---|---|
Authors: | Schmitt, Bernd ; Zarantonello, Lia |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 25-61
|
Subject: | Event-Marketing | Event marketing | Markenwert | Brand equity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kritik | Criticism |
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